Integrating Mobile into a Broader Advertising Campaign

Video didn’t kill the radio star. And mobile advertising isn’t going to kill off the billboard.  But can they and should they work together?  Rather than view the third screen in isolation, many advertisers are looking to combine the interactivity and personalization of mobile with the brand-building strengths of other media into one coordinated campaign. 

This session will explore the role that mobile can play as part of a broader advertising campaign.  It will also provide historical background on mobile and how mobile devices are changing the marketing landscape.   The program will also offer insight into what marketers can expect from mobile in the coming years. 

Networking: 5:15 p.m.

Program: 6 p.m. - 7 p.m. 

About the Speaker

Andy Vogel is the Senior Vice President of Digital & Mobile for Tribune Company and is a member of North American Board of the Mobile Marketing Association.  Prior to moving to Los Angeles, he lived in Wisconsin, where he founded the Milwaukee Interactive Marketing Association. 

In his role at the Tribune Company, he is responsible for all digital, mobile, branded and converged media executions across the Tribune portfolio that includes 8 major daily newspapers including the Los Angeles Times and Chicago Tribune and 23 broadcast television stations, including WGN America on national cable and Chicago’s WGN-AM.

Andy is a pioneer in developing revenue strategies for new and emerging businesses.  He has held senior level business development, technology marketing and sales positions in the software, Internet, automotive retailing and newspaper industries. He created the first group online sales department for Gannett Company, and ran digital strategy and sales for Journal Communications and the paid subscription website PackerInsider.com (at the time the second largest paid subscriber base after ESPN Insider).  

He was general manager of hyper-local media pioneer Backfence.com where he grew multiple city sites with zero marketing spend utilizing early social media and grassroots marketing.  He was part of the start-up team at cars.com launching over 100 affiliate sites, and, as consumer product manager, ran the first functional redesign team.